{"id":3325,"date":"2024-11-29T07:45:18","date_gmt":"2024-11-29T07:45:18","guid":{"rendered":"https:\/\/ideamappers.tech\/portfolio\/lynx-indoor-ads-plataforma-de-pago-online-y-gestion-de-envios\/"},"modified":"2024-11-29T10:58:55","modified_gmt":"2024-11-29T10:58:55","slug":"lynx-indoor-ads-plataforma-de-pago-online-y-gestion-de-envios","status":"publish","type":"portfolio","link":"https:\/\/ideamappers.tech\/es\/portfolio\/lynx-indoor-ads-plataforma-de-pago-online-y-gestion-de-envios\/","title":{"rendered":"Lynx Indoor Ads &#8211; Plataforma de pago online y gesti\u00f3n de env\u00edos"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Declaraci\u00f3n del Problema<\/h1>\n\n<p>Durante el confinamiento, Unilever quiso convertir los hogares de miles de personas en espacios publicitarios. Para ello, necesitaban una plataforma s\u00f3lida y fiable donde procesar los pagos a creadores, env\u00edos de productos y validar miles de cuentas.<\/p>\n\n<h1 class=\"wp-block-heading\">Soluci\u00f3n<\/h1>\n\n<p>Se desarroll\u00f3 una plataforma custom que permiti\u00f3 a miles de usuarios apuntarse a la campa\u00f1a. as solicitudes de participaci\u00f3n se realizaban online a trav\u00e9s de la plataforma, que estaba totalmente automatizada. Los usuarios deb\u00edan verificar sus cuentas de Instagram, introducir datos de env\u00edo y datos de pago. Todo esto de forma totalmente aut\u00f3noma y sin ning\u00fan tipo de supervisi\u00f3n humana.<\/p>\n\n<h1 class=\"wp-block-heading\">Resultados<\/h1>\n\n<p>Como resultado se alcanzaron m\u00e1s de 4 millones de personas, recibiendo una solicitud cada 1,8 segundos. La campa\u00f1a se convirti\u00f3 en un \u00e9xito a nivel internacional llegando a ser galardonada con m\u00faltiples premios entre los que destacan Eurobest o Ad Age.<\/p>\n\n<p>Si quieres m\u00e1s informaci\u00f3n acerca de la campa\u00f1a puedes consultar el case study en <a href=\"https:\/\/lola-mullenlowe.com\/work\/indoor-ads\/\">este enlace<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"798\" src=\"https:\/\/ideamappers.tech\/wp-content\/uploads\/2024\/11\/11d2ee116507089.606adf09c29a3-1024x798.png\" alt=\"\" class=\"wp-image-3306\" srcset=\"https:\/\/ideamappers.tech\/wp-content\/uploads\/2024\/11\/11d2ee116507089.606adf09c29a3-1024x798.png 1024w, https:\/\/ideamappers.tech\/wp-content\/uploads\/2024\/11\/11d2ee116507089.606adf09c29a3-300x234.png 300w, https:\/\/ideamappers.tech\/wp-content\/uploads\/2024\/11\/11d2ee116507089.606adf09c29a3-768x598.png 768w, https:\/\/ideamappers.tech\/wp-content\/uploads\/2024\/11\/11d2ee116507089.606adf09c29a3-1536x1197.png 1536w, https:\/\/ideamappers.tech\/wp-content\/uploads\/2024\/11\/11d2ee116507089.606adf09c29a3-2048x1596.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"featured_media":3305,"template":"","all-service":[135,134],"portfolio-category":[],"technology":[115,111,98,101,97],"class_list":["post-3325","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","all-service-cloud-infrastructure-es","all-service-full-stack-development-es","technology-bootstrap-es","technology-mysql-es","technology-nextjs-es","technology-nodejs-es","technology-reactjs-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideamappers.tech\/es\/wp-json\/wp\/v2\/portfolio\/3325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideamappers.tech\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/ideamappers.tech\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideamappers.tech\/es\/wp-json\/wp\/v2\/media\/3305"}],"wp:attachment":[{"href":"https:\/\/ideamappers.tech\/es\/wp-json\/wp\/v2\/media?parent=3325"}],"wp:term":[{"taxonomy":"all-service","embeddable":true,"href":"https:\/\/ideamappers.tech\/es\/wp-json\/wp\/v2\/all-service?post=3325"},{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/ideamappers.tech\/es\/wp-json\/wp\/v2\/portfolio-category?post=3325"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/ideamappers.tech\/es\/wp-json\/wp\/v2\/technology?post=3325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}